THE PRINCESS CULT
Megan Basham, an Arizona writer, columnist, and TV talk show guest, wrote a lively piece in the Wall Street Journal, weekend edition dated June 13-14, 2009 (1). Her title, “Bringing up Princess: Turning Girls into Narcissists,” caught my eye because I am grandfather to four wonder young ladies who range in age from 16 to 12.
After raising two sons with my wife Sandy, being grandfather to little girls was a new experience. I cherish my granddaughters and pray daily for them because I know that they live in a world vastly different from the one in which I grew up. Indeed, to me, my granddaughters all are princesses. So, the title of this op-ed piece truly captured my interest.
I can summarize my findings from a close reading of the piece:
• The idea of turning a little girl into a princess is not really about those cultural values that shape her into a young woman of character and integrity.
• “Big Box” marketing is definitely behind this effort to transform the self-image of little girls into the princess mode.
• The definition of princess has less to do with Cinderella and a lot more to do with Paris Hilton, Hannah Montana, et al.
• The values offered these little “princesses-in-training” focus more on narcissism, self-love, and egotism.
• Christian retailers are not exempt from this emphasis. One such retailer offers imprints like, “Yes, I am a Princess.” This is an allusion to the wearer’s relationship to Christ the King.
Basham cites a report offered by Jean Twenge, associate professor of psychology at San Diego State University that is very interesting. Twenge has dubbed the 18-35 year olds as “Generation Me.” (2) According to Basham, Twenge “has found that college-age women are developing narcissistic traits at four times the rate of college-age men. She attributes the startling discrepancy in part to parents who put their girls on a pedestal.” (3)
Meg Basham identifies characteristic behaviors of concern:
• Parents too often put their daughters on a pedestal.
• They lavish their daughters with unrealistic praise.
• They train them, “to see themselves as the center of their worlds through clothes and accessories.” (4)
Two powerful concerns are articulated that every parent of a young daughter should consider:
• “Girls immersed in the princess culture are embracing the notion of privilege that goes along with it.” (5)
• “Research shows that such girls later have trouble adjusting to professors, bosses and potential mates who don’t automatically treat them as royalty.” (6)
All that has been written notwithstanding, I know that my granddaughters truly are princesses! Realistically, I pray that they not be squeezed into the mold of this present age by the unrelenting forces of mass marketing with its ubiquitous presence.
[1] Megan Basham, “Bringing Up Princess: Turning Girls Into Narcissists,” The Wall Street Journal, Saturday/Sunday, June 13-14, 2009
[3] Megan Basham, “Bringing Up Princess: Turning Girls Into Narcissists,” Wall Street Journal, Saturday/Sunday, June 13-14, 2009
[4] Ibid
[5] Ibid
[6] Ibid
About David J. Felter
David J. Felter is general editor and Holiness Today editor in chief. As general editor, he oversees editorial content in books and publications for the Church of the Nazarene. In addition to his role as editor in chief of the denomination’s primary magazine, to which he was elected in 2004, Dr. Felter also is the senior editor of NCN News. He pastored for 21 years in Iowa, California, Oklahoma, Indiana, and Kansas. Since 1985, Dr. Felter has held assignments at Nazarene Headquarters, having served as education program manager, coordinator of Evangelism Ministries, executive editor of Adult Sunday School Curriculum, director of Adult Ministries/Lay Training, and director of Communications Services. He and his wife, Sandra, have two married sons, David and Jib, and five grandchildren.





